Rebranding
What we did and why
01
Developed a product line that fully covers the needs of professionals — from delicate removal to the most challenging cases.
02
Improved the formulas of alkaline removers — they are now gentler, safer, and more comfortable to use.
03
Introduced new application techniques for working with alkaline removers.
04
Renamed the products so that their names clearly reflect their purpose and help professionals navigate the range with ease.
05
Implemented a clear labeling system: each product now specifies its base (acidic or alkaline), pH level, and name.
